Who Will Buy SirDavis?
If you’re a fan of Beyoncé, look no further than SirDavis.
If you’re not into whisky but like the idea of drinking her products, go for it. Much like Haig Club, if this is the whisky that gets you into whisky then it’s the best thing possible for everyone involved.
To be fair, there is no huge indicator that she has anything to do with SirDavis, her name isn’t on it, and she hasn’t had anything put on there to make it ‘celebrity’ as such, unlike other brands and former brand owners. Being a fan is a perfectly valid reason to buy this.
If you’re a fan of rye then this is certainly an interesting profile to wrap your pallet around. The lack of corn does allow the other grains to shine more than they would in a modern Kentucky-style rye, but it is certainly something that you should try and share opinions on.
Best Ways To Enjoy SirDavis?
Neat or over ice would be certainly fine, but with its atypical mash bill and flavor profile, I bet this would make a pretty good Manhattan.
Final Thoughts?
Don’t let the celebrity endorsement overshadow the whisky itself. A common trend with celebrity-branded spirits is that they’re often designed to be easy to enjoy, which makes them appealing to a wide audience. While there’s nothing wrong with that, it can sometimes prevent the whisky from being truly exceptional, even if it means selling well to a larger group of people. With that being said, this a a good, tasty, and approachable whisky.
As a style, it is gentle which is a good thing for a rye whisky, but the missing corn element of this whisky could put you off if you’re not a fan of spirits that are too dry, especially when it comes to spirits matured in virgin oak. If you’re looking for a rye to get you into rye, this is not a bad way to go, it works in the same way that something like Haig Club did, it isn’t the most flavorful thing in the world, but if it helps get people into a style of whisky then it can only be a good thing overall. But, if you’re looking for complexity then I would look elsewhere.
Signup now to make sure you don't miss out on the latest whiskey news and deals.
By Signing up, you accept and agree to our Terms of Services and you acknowledge our Privacy Statement. The Whiskey Wash is protected by reCAPTCHA, and the Google Privacy Policy and Terms of Service apply.
Of course, there is something to be said for the worldwide appeal of Beyoncé’s SirDavis Whisky. As one of the most prominent entertainment figures of the 21st century, with 32 Grammys under her belt, Beyoncé certainly has the platform needed to promote whisky to a wider audience. With fans spanning genders, races, and generations, Beyoncé truly has the power and cultural significance to promote whisky as something that everyone can drink.
Additionally, the lack of complexity when compared to other rye whiskies makes this the perfect whisky with which to start your tasting journey. If Beyoncé can drink and enjoy whisky, so can you. Give SirDavis a go. Whether you like the flavor or not, you cannot deny that the release of SirDavis has made waves in the whisky industry.
To find out more about the origins of SirDavis, the work with Dr. Bill Lumsden of Glenmorangie and Ardbeg, and how SirDavis Whisky is made, click here.