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Speyburn Reveals Brand Refresh & Two New Whiskies

Credit: Speyburn

Speyburn Distillery, located near Aberlour, Scotland, has revealed a brand refresh accompanied by two new whiskies in the brand’s collection. The move comes as Speyburn celebrates its 126th birthday, having been founded by John Hopkins in 1897. 

The new and more premium look will be rolled out across the entire collection, with the entry and mid-range products being the first to be made over. Speyburn’s higher-age statement packaging is expected to be upgraded by the end of 2024. 

Speyburn’s marketing team carried out meticulous research amongst consumers to find out how they could better the distillery’s branding. The result sees key tasting notes highlighted on the packaging, as well as embossed labeling. The year of founding, 1897, is also featured on the outer box. Brighter color palettes are also used to catch the eye and convey key flavors. 

The redesign was spearheaded by the design agency threebrand

Speyburn Bourbon Cask & Rum Finish 

Credit: Speyburn

In celebration of this new era for Speyburn Distillery, two new whiskies have been added to the distillery’s collection. 

The first, Speyburn Bourbon Cask (40%ABV), is a rebranding of the well-loved Bradan Orach expression. The renaming allows better clarity and accessibility for consumers, particularly those searching out bourbon cask scotch whisky.

The Bourbon Cask’s tasting notes are as follows: 

Colour: Bright, golden amber.
Aroma: Green apples, honey, lemon and vanilla.
Palate: Subtle, with honey and vanilla, lots of delicate spices, brown sugar and sweet cream with a long, smooth finish.”

Speyburn Rum Finish (40% ABV) is an entirely new expression from the distillery. As the name would suggest, the single malt is finished in rum casks, a first for the brand. 

The tasting notes are:

Colour: Pale golden.
Aroma: Tropical fruits, green apples, citrus and caramelised banana.
Palate: Buttery pastry and peach leading to tropical fruits, soft caramel, delicate cinnamon and fresh vanilla”

Both whiskies, as well as the 10 Year Old, are now available in the UK via Amazon. Global roll out is expected before the end of 2024. 

A New Era 

The distillery’s Brand Manager, Jack Cook-Broussine, said: “We have introduced a complete brand refresh across Speyburn in line with our commitment to invest in this brand. Speyburn has always prioritised simplicity, taste and quality, so we wanted the new packaging and collection to reflect this. 

“Having listened to our consumers, Speyburn’s new look will make it easier for shoppers to understand what we have to offer as well as attracting a new wave of Speyburn fans as we continue to grow this brand in markets around the world.” 

Nick Cadbury, threebrand’s Creative Director, added: “The whisky category Speyburn targets is very competitive and has seen a visual transition from more contemporary design plays to attract a less experienced consumer. We aimed to take the core brand DNA and represent it with the right balance of accessibility, provenance and stand out. We’re very excited with the result.”

Beth Squires

Beth joined Mark Littler Ltd full-time in October 2020 following the completion of her university degree. Since then she has gained wide-ranging knowledge of all things whisk(e)y, and has written extensively for both company and external publications. Beth is passionate about industry innovation, marketing, and sustainability. With a particular affinity for independently bottled rare scotch, Beth is also a whisky bottle investment specialist.

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