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Seagram’s 7 Crown Becomes The Official Whiskey Sponsor Of The American Cornhole League

As the American Cornhole League (ACL) Tournament kicks off in Palm Beach this weekend, Seagram’s 7 Crown American Blended Whiskey has been announced as the official whiskey sponsor for the events. 

Over eight tournaments in the ACL season, Seagram’s 7 Crown will help cornhole fans celebrate “America’s fastest-growing sport” with the 7&7 cocktail. The concoction in the official cocktail of the ACL. 

7&7 Recipe 

Ingredients: 

  • 1.5 oz Seagram’s 7 Crown American Blended Whiskey 
  • 5 oz. 7UP 
  • Slice of lime 

Method: 

  1. Add Seagram’s 7 Crown American Blended Whiskey and 7UP to a highball glass with ice 
  2. Stir well 
  3. Garnish with lime slice 

Cornhole: Anyone Can Play, Anyone Can Win 

Senior Brand Manager, Gustavo Salguero said: “Seagram’s 7 Crown will celebrate the meaningful connection that our country has with cornhole. Whether you’re enjoying a 7&7 or tossing a bean bag, we’re thrilled to join forces with the American Cornhole League, witnessing some incredible competition and seeing these pros become legends!”

Cornhole is played by an estimated 50 million people across 25 countries every year. The ACL promotes the sport as one that “Anyone Can Play, Anyone Can Win”. 

Stacey Moore, American Cornhole League Founder and Commissioner commented: “This partnership is bringing together two iconic game day classics – cornhole and a 7&7 – for the first time ever, and we cannot be more thrilled for what’s to come with this partnership.” 

The American Cornhole League World Championship will be held between 2nd-11th August 2024 at the Rock Hill Sports and Events Center in South Carolina. In the meantime, follow Seagram’s on Instagram to be sure you don’t miss any of the action.

Beth Squires

Beth joined Mark Littler Ltd full-time in October 2020 following the completion of her university degree. Since then she has gained wide-ranging knowledge of all things whisk(e)y, and has written extensively for both company and external publications. Beth is passionate about industry innovation, marketing, and sustainability. With a particular affinity for independently bottled rare scotch, Beth is also a whisky bottle investment specialist.

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