Jameson Irish Whiskey has launched a new global campaign for Jameson Black Barrel: The Greatest Story Almost Told, featuring actor Aaron Taylor-Johnson (Bullet Train, Avengers: Age of Ultron).
Celebrating Jameson’s craftsmanship and closely guarded secrets, the film was directed by renowned director Yorgos Lanthimos (The Favourite, The Killing of a Sacred Deer). It focuses on the recently revamped Jameson Black Barrel, one of the brand’s core expressions.
‘The Greatest Story Almost Told’
The campaign film follows Aaron Taylor-Johnson as he makes his way through a reimagined version of Jameson Distillery, attempting to uncover the secret as to what makes Jameson Black Barrel so special. However, these secrets are not written down – they live solely in the minds of the Jameson whiskey makers.
Taylor-Johnson travels from the Jameson bar, through the still room, and back to the bar once again on his journey of discovery. Brought to the small screen by legendary set designer, Shona Heath, this heightened version of the Jameson Distillery and bar demonstrates the convivial spirit of Jameson.
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At the bar, raising a glass, Taylor-Johnson concludes: “It’s the greatest whiskey I ever drank and the greatest story I never did tell.” The magic of Jameson remains a mystery, and maybe that is exactly how it should be.
‘The Greatest Story Almost Told’ is now available to watch on Jameson’s YouTube channel. 15 and 30-second versions have also been released for digital broadcast.
The Prestige of Jameson Black Barrel
“When I visited the home of Jameson in Cork, Ireland, I was inspired by the genuine meticulousness to craft and process, as well as an allegiance to the company ethos,” said Taylor Johnson of the collaboration. “From the Master Cooper to the Master Blender, I witnessed firsthand the collective passion to create and define the prestige of the Jameson Black Barrel product. The collaboration with Yorgos Lanthimos was exhilarating – working with such a visionary director to proudly uphold the legacy of a product I deeply admire.”
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Nodjame Fouad, CEO at Irish Distillers, makers of Jameson Irish Whiskey, added: “Jameson Black Barrel perfectly exemplifies our tradition of innovation in Irish whiskey making – it’s a whiskey that wouldn’t be possible without the expertise of our team and the generations before them. We are excited to bring this exceptional whiskey and its sleek new look to life through our new campaign, featuring Aaron Taylor-Johnson, whose passion mirrors the spirit and craftsmanship of Jameson Black Barrel. Under Yorgos Lanthimos’ direction, the campaign showcases the artistry that defines our brand and, along with our refreshed outer bottle, reinforces our commitment to elevate Jameson Black Barrel and solidify its position as a leader in the super-premium+ whiskey category.”
Buy Jameson Black Barrel
Jameson Black Barrel is a unique expression in the Jameson range, crafted with a special focus on barrel selection. It is triple distilled, like all Jameson whiskies, but uses a higher proportion of charred bourbon barrels, lending it a deeper, richer flavor. The double charred barrels intensify the whiskey’s sweetness and spice. On the palate, the whiskey offers notes of toasted oak, vanilla, and spice.
Find your next bottle here.
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