Family and friends of the James B. Beam Distilling Company recently celebrated more than two centuries of bourbon legacy and a completely revamped distillery homestead and visitor experience.
This campus now features the newly-opened Fred B. Noe Distillery and The Kitchen Table Restaurant.
And among other big Beam news, Fred Noe, seventh generation master distiller, announced in a prepared statement the appointment of Freddie Noe as master distiller of the Fred B. Noe Distillery.
“There is nothing in this world that would give me more pleasure and make me prouder than seeing Freddie step into the role of master distiller,” Fred Noe said in a toast with friends and family.
“One of my biggest regrets is to never have distilled alongside my own father, Booker, so working side-by-side with Freddie will be a dream come true,” he continued. “I believe that a master distiller should understand the craft of distilling, uphold quality, and honor tradition while spearheading innovation. Freddie embodies this wholeheartedly and I look forward to seeing Freddie lead the charge in creating the next generation of whiskeys that help to grow the American whiskey category around the world.”
Freddie Noe previously surprised and honored Fred Noe in 2019 when he announced the name of the new distillery as the Fred B. Noe Distillery. Freddie played a pivotal role in the development of the project, bringing forth Fred’s vision from more than five years ago.
Fred has said he’s always been inspired by his own father, Booker Noe, who created the original small-batch bourbons. Now, Freddie will continue leading this effort with James B. Beam Distilling’s super-premium whiskies.
“It is an honor beyond words to follow in my father’s footsteps,” said Freddie Noe, new master distiller of the Fred B. Noe Distillery. “I will continue to honor the 227 years of family craft and experience in my work every day by dedicating myself to making genuine quality whiskey while pushing the brand forward.”
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Fred Noe will maintain his role as master distiller, overseeing the James B. Beam Distilling Company’s portfolio of brands that include Jim Beam, Knob Creek, Basil Hayden and others.
At the Fred B. Noe Distillery, Freddie will experiment with new fermentation, distillation, and blending techniques to produce high-quality whiskey. He will also lead experiential distillation sessions and seminars with hands-on activities in the blending lab.
Also housed at the Fred B. Noe Distillery is a state-of-the-art classroom for the University of Kentucky’s James B. Beam Institute for Kentucky Spirits.
Freddie developed an apprenticeship program after the institute was launched, with 200 hours of customized technical content for James B. Beam Distilling Company operators.
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