Brits Are Worried For The Health Of Their Rivers, Says Chivas Brothers Survey
The survey was conducted as part of Chivas Brothers’ The River Within program, which aims to restore and protect the natural habitats found in Scotland’s rivers.
Jameson Scores Major Partnership Deal with MLS
In a significant move that aligns with soccer’s growing popularity in North America, Jameson Irish Whiskey has secured a multi-year partnership with Major League Soccer, marking the brand’s largest sports partnership in the US market to date.
Chivas Regal Debuts 25% Lighter Glass Bottle
Chivas Regal has unveiled a refreshed look for its 18 Year Old expression. The whisky is now housed in a glass bottle that weighs 25% less than the original 70cl bottle and fully recyclable outer packaging.
Sotheby’s & Chivas Brothers Partner To Auction Rare & One-Of-A-Kind Whiskies
According to a press release from Sotheby’s, “Each individual lot will feature a never-before-released Scotch whisky from the Chivas Brothers portfolio.”
Pernod Ricard India Aims To Triple Revenue By 2034, Launches Two New Indian Whiskies
Pernod Ricard India is aiming to triple its revenue by 2034 by focusing efforts on the premiumization of its whisky brands.
Scotch Whisky Legends: Strathisla 1965 Gordon & Macphail Bottled 2004
Whisky connoisseurs and fans of Strathisla know that once a single malt from Strathisla’s stills reaches maturity, it showcases a dazzling complexity. One such example of this is the Strathisla 1965 Gordon & Macphail, bottled in 2004,
Chivas Brothers Launches Sustainable ‘The River Within’ Partnership
The collaboration will conserve and examine the health of 5,566km-squared of waterways in North-East Scotland.