Historic Plaza Hotel Transforms Rose Club into Irish Pub for St. Patrick’s Day
The iconic Plaza Hotel in New York City is partnering with Bushmills Irish Whiskey to transform its elegant Rose Club into ‘The Rose Pub’.
Belvedere Vodka Partners with Formula 1 as Official Vodka for 75th Anniversary Season
The announcement strengthens Formula 1’s connection with luxury conglomerate LVMH, which has maintained a decade-long partnership with the sport.
Three Chord Bourbon Honors The Allman Brothers With Limited Edition Blend
Three Chord Bourbon has announced the highly-anticipated release of its 2025 music-inspired Backstage Series with a new limited-edition release honoring The Allman Brothers Band.
Virginia Distillery Company Launches Custom Whisky Blending Experience with Ritz-Carlton
The Draftsmen, an innovative whisky blending experience from Virginia Distillery Company, allows enthusiasts to create custom American single malt whiskies.
Jim Beam & Keegan-Michael Key Set To Console Losing Football Fans With ‘Care Package’
The “7 Stages of Defeat” care package is designed to remind fans of losing teams that there is “always a reason to gather, align, and toast to next year’s season.”
Virgil Kaine Whiskey Partners with Cannon Distillery, Opens New Charleston Event Space
Virgil Kaine, a Lowcountry Whiskey Company has partnered with Cannon Distillery in a move that reunites the whiskey brand with its Charleston roots.
October London Partners With Mr. & Mrs. Bourbon For Exclusive Release
The October London x Mr. & Mrs. Bourbon collaboration is a limited edition expression crafted to emulate the “bold spirit of both music and the rich history of distilling bourbon.”
The Glenlivet Reimagines Scottish Tartan With Thomas Doherty
The Glenlivet Tartan was crafted by Lochcarron of Scotland, one of the world’s leading Scottish tartan manufacturers.
Glenfiddich & Aston Martin Formula 1 Team Announce Long Term Partnership & Unveil Exclusive Expression
In celebration of the partnership, Glenfiddich has unveiled an exclusive 1959 expression that commemorates Aston Martin’s entrance to Formula One.
Bombay Sapphire Unveils Limited-Edition Gift Set Celebrating 10 Years At Laverstoke Mill
Iconic gin brand, Bombay Sapphire, has unveiled a new collaboration with British designer, Thomas Heatherwick.