This new online portal, known as the Glenfiddich Gallery, launched this week with a range of 40 limited edition choices to select from. Esquire reports this portal currently only allows for ordering from UK customers, sadly, but there is still a lot on the website for the rest of us to play with and perhaps drool over as you take look at some of the very rare whiskies available from the vaults of this distillery.
Straight Neck Stills & Littlemill Roots: Five Things You Didn’t Know About Loch Lomond
READ THE STORY
Of the 40 whiskies up for purchase, 36 are semi-customizable online (the other 4, owing to how expensive they are, get white glove treatment should you buy one). What this means exactly is that you can use the site’s “Taste Profiler” to help in choosing the best Scotch for you based upon taste information you provide in some online questions prepared by Glenfiddich master distiller Brian Kinsman.
These questions, for example, ask if you prefer lighter white wines or more robust red ones, prefer citrus fruits or ripe summer fruits, what the level of spiciness of your food typically is and whether for desert you prefer cheese (savory) or something more sweet. You use a drag bar to rate your answers along a graphic associated with each question, and based upon your answers you see what your flavor map looks like as well as which of the whiskies are best suited to your tastes.
Trending Content
After choosing a whisky you can customize the bespoke packaging that comes with your bottle, choosing such items as colors, the name of your whisky on its label and messaging for a copper plaque set on the box. There’s also an “inspiration gallery” to help you get started with color schemes if you are unsure.
In terms of pricing, the low end starts at £390 ($611) and ranges up to £100,000 ($156,485). This is truly a bold and interesting experiment to see Glenfiddich trying in creative curation of its older stock and it will be fascinating to see if it sets a new trend in how distilleries interact with their customers.
