Diageo Prima & Ultima, 2nd Release (image via Diageo)[/caption]
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Each release is curated by Diageo Master Blender Maureen Robinson, who takes up the mantle from the curator of the inaugural Prima & Ultima, Dr Jim Beveridge.
With more than 40 years of whisky expertise, Robinson hand-selected each bottling to make up the second release, “each a piece of distilling history offering collectors and connoisseurs the opportunity to build an expertly curated liquid library over time,” Robinson said in a prepared statement.
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Robinson noted that this selection of single malts contains some that have never before seen the light of day and others that are the fleeting and final examples of their kind.
“I remember choosing to hold back the cask filled at Auchroisk knowing it would be special for the future and the anticipation and excitement of the maturation trials we undertook with Linkwood and The Singleton, now realized in these releases,” she said. “Some of these casks I helped to lay down, and have taken great pleasure in tending to them since, so I chose them with rich memories in mind.”
Each full set of eight Prima & Ultima single vintage malts is accompanied by eight bespoke glasses, engraved with a design that reflects the story behind each whisky, created in collaboration with two glass artists. Individual 20ml samples of each whisky are also included with a booklet of personal stories told by Robinson.
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In all, 376 full sets are available for purchase, directly through appointed Prima & Ultima agents, at a recommended retail selling price of GBP 23,500 (including tax and duty – around $32,450 USD) in the UK. You can check out the online registration page at www.theprimaandultimacollection.com for more information.
Once registration ends on Aug. 23rd, there will be a chance to obtain set #1 of the second release of Prima & Ultima, each signed personally by Maureen Robinson, when it goes under the hammer in an online auction at Sotheby’s from Sept. 15-24 in Hong Kong, with all proceeds of the sale going to humanitarian charity CARE International.
