
Have you ever watched old Suntory commercials? If not I suggest you start with this one of Sammie Davis Jr. These wild, spontaneous, and music driven commercials are things of the past. And while Suntory has moved in a very different direction with their marketing, like the ad for Suntory Whisky Toki here, they continue to make quality blends to keep quantity available. Even further than just making blends, they make their blends for specific regions. If you look at the web page for Toki you will notice it is not available in much of Asia. This is because Toki was made for the foreign palate, while they make Suntory Whisky (often referred to as Kakubin, literally translated to square bottle) for the Japanese palate.
Suntory Whisky Toki is a blend of two single malts (Yamazaki and Hakushu) and one single grain (Chita). It was first released in 2016 exclusively to the U.S. market. It is important to realize the extent of Suntory’s dedication to the art of blending. Even their single malt whiskies are blended from a multitude of different distillates, with production resulting in over 100 grain and malt whiskies, all from only three distilleries. This great breadth of whisky turns into a total of five brands; Suntory, Hibiki, Yamazaki, Hakushu, and Chita.
The extent of their dedication to blending never hit home with me until visiting Yamazaki distillery and seeing their whisky library, images about midway down here. Each of those bottles documents a different barrel, with notes on the mash bill, still size and shape, barrel type, and age. They document everything and work to make a library for their blenders to pull from as well as a historical archive to reference. While many blenders in Scotland had the opportunity to reach out to another distillery for product, Japan was initially isolated. If they wanted the flavors they needed for blending they had to make them themselves.
So while we see many age statements fall away from Japanese whisky bottles we see products like Toki step up to fill the demand for these masterfully crafted products. And while Toki won’t live up to the experience of sipping on a Yamazaki finished in sherry casks or a 21-year-old Nikka, it serves its purpose of bringing the Japanese distillate to the masses all around the world.








