Taj, a luxury hospitality chain and World’s Strongest Hotel Brand 2024, has collaborated with Indian whisky maker, Godawan, to produce a single malt exclusive to Taj hotels.
The Godawan Single Malt, Exclusive to Palaces of Taj comprises a limited-edition batch of 300 bottles which will be available at Taj’s ‘Grand Palaces’ in Mumbai, Jaipur, and Hyderabad for 11,000 Indian Rupees (~$131).
Distilled and matured in the dry, hot, and arid lands of Rajasthan, the whisky matures quickly in the heat and develops a very distinct flavor profile. According to Diageo India’s press release: “Adorned with the iconic ‘Jaali’ design, each ‘Godawan Single Malt, Exclusive to the Palaces of Taj’ bottle reflects the intricate beauty of Taj’s grand palaces, offering an experience where time-honoured traditions and modern luxury converge, creating a masterpiece of an Indian Single Malt.”
Godawan’s Support Of The Environment
The Godawan Exclusive is also inspired by the Great Indian Bustard, a bird native to India which, sadly, has a ‘Critically Endangered’ conservation status as of 2011. The decline of the Great Indian Bustard’s population (around 150 are thought to be left in the wild) has been attributed to hunting and habitat loss.
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Both Godawan and the Indian Hotels Company Limited (IHCL) are committed to preserving the habitat of the Great Indian Bustard, with the IHCL launching the sustainability initiative Paathya in 2022. Diageo India says, “This launch strengthens [Godawan and IHCL’s] pursuit towards preserving and renewing natural ecosystems and communities that lie at the core of India’s heritage.
Godawan and Taj, A Luxury Collaboration
“With a shared vision of conscious consumption and mindful luxury, this partnership between Godawan and Taj stands as a testament to our continued progress on sustainability and conservation, while elevating luxury spirit experiences for our consumers,” comments Managing Director & CEO of Diageo India, Hina Nagarajan. “Building on our success with Godawan 100 collector’s edition, Godawan Exclusive for the Palaces of Taj is a purpose-backed whisky that is a reflection of Indian craftsmanship and luxury. It’s a piece of Indian heritage, soon to grace the Taj’s Grand Palaces in Jaipur, Mumbai, and Hyderabad.”
Taljinder Singh, Senior VP & Brand Custodian at IHCL, added: “As custodians of India’s storied heritage, Taj remains committed to preserving historical landmarks and championing the conservation of our natural ecosystems. This collaboration embodies our commitment to luxury with a purpose, ensuring that our actions today lay the foundation for a sustainable tomorrow.”
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