Crown Royal, the iconic Canadian whisky brand, has unveiled a 12 Year Old Blended Whisky as part of its portfolio. Patiently aged and carefully selected by Crown Royal’s master blenders, the 12-year expression “continues to be an approachable yet elevated offering, highlighting the artistry and dedication that define Crown Royal.”
The Crown Royal Reserve Aged 12 Years is rolling out nationwide this month for a suggested retail price of $49.99 per 750ml bottle.
Crown Royal Reserve Aged 12 Years
“Crown Royal Reserve Aged 12 Years stays true to the tradition of the original Crown Royal Reserve offering while elevating the flavor profile with more pronounced fruity notes,” said Mark Balkenende, Master Blender at Crown Royal. “This expression enhances what makes Reserve unique within the Crown Royal portfolio, now featuring the exciting addition of an age statement that provides a more elevated experience for our consumers.”
The new 12 Year Old offers a deeper, more complex flavor experience, delivering stronger baking spice notes and intensified fruit flavors. These elements are balanced by subtle vanilla, leading to a warm, lingering finish with hints of cinnamon. This new expression is crafted to appeal to both seasoned whisky drinkers and those new to the category.
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“Crown Royal Reserve Aged 12 Years represents our commitment to delivering exceptional quality without compromise,” said James Valdes, Director, Crown Royal. “With this new expression, we’ve enhanced our Reserve line with an age statement that reflects the craftsmanship and character of the whisky. It’s a testament to our dedication to innovation, providing whisky enthusiasts with an approachable yet elevated experience.”
For more information on Crown Royal visit the brand website. Or check out this recent article: Crown Royal Exposed.
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