Booker’s Bourbon Launches ‘The Reserves’, A New Annual Release

The 2024 expression of Booker’s Bourbon ‘The Reserves’, is the first of a new annual release from the brand, which pays tribute to Freddie Noe’s grandfather, Booker Noe. 
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Booker’s Bourbon and Freddie Noe, 8th Generation Beam Family Master Distiller, has announced the release of Booker’s Bourbon ‘The Reserves’. The release comes on the tail of the launch of Little Book ‘The Infinite’, with the releases going hand in hand. 

The 2024 expression of Booker’s Bourbon ‘The Reserves’, is the first of a new annual release from the brand, which pays tribute to Freddie Noe’s grandfather, Booker Noe

Booker’s Bourbon ‘The Reserves’ 2024 

‘The Reserves’ 2024 release is comprised of eight different whiskies from eight separate barrels, each sourced from the center cut in one of eight warehouses at cask strength. The whiskeys are: 

  • 8 Years, 2 Months, 12 Days on the 4th floor of warehouse G
  • 8 Years, 5 Months, 19 Days on the 5th floor of warehouse I
  • 8 Years, 5 Months, 20 Days on the 5th floor of warehouse Z
  • 9 Years, 2 Months, 3 Days on the 5th floor of warehouse Q
  • 9 Years, 2 Months, 4 Days on the 6th floor of warehouse J
  • 9 Years, 5 Months, 18 Days on the 7th floor of warehouse H
  • 10 Years, 3 Months, 2 Days on the 4th floor of warehouse X
  • 14 Years, 4 Months, 16 Days on the 6th floor of warehouse I


‘The Reserves’ are designed to emulate the type of bourbon that Freddie Noe believes his grandfather, Booker, would be making in the present day, drawing inspiration from Booker’s Small Batch Bourbon Collection. Booker Noe was a pioneer in the Small Batch category. 

In contrast to the annual Booker’s Batches, which will continue, ‘The Reserves’ hail from scarcer barrels, and will therefore be released in more limited quantities. 

‘The Reserves’ label asserts that “The whiskey in this package is the highest grade bourbon created here at Beam”. Credit: Booker’s Bourbon

“I created ‘The Reserves’ series to commemorate my grandaddy Booker,” shared Freddie Noe, 8th Generation Master Distiller of the Fred B. Noe Distillery. “Liquid like this can take a while to find, but when I do, it feels like the Big Man himself picked them out. It’s just the kind of Bourbon I believe my grandaddy would be making if he were still alive with us now.” 

How To Buy Booker’s Bourbon ‘The Reserves’ 2024 

Booker’s Bourbon ‘The Reserves’ 2024 is available for $129.99 in extremely limited quantities in stores across the US. 

Tasting Notes 

NOSE: Notes of dried fruit and nuanced brown sugar sweetness

TASTE: Complex rich vanilla with hints of charred oak

FINISH: Ful bodied with long and lingering notes of baking spice”

Beth Squires

Beth Squires is the Deputy Editor of The Whiskey Wash with over half a decade of industry experience. She possesses comprehensive knowledge of the global whisky landscape, spanning everything from heritage and production to complex market analysis. A graduate of the OurWhisky Foundation’s Atonia Programme, which champions women in whisky, Beth is a dedicated advocate for diversity and sustainability, focused on highlighting the innovation and storytelling that define the modern whisky industry.

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