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Woodford Reserve’s New JFK Pop-Up Lounge A “Sensory Experience”

New to New York’s JFK Airport, a sensorial experience from Woodford Reserve is bringing the flavors of its American whiskey to traveling consumers.

A statement from the whiskey maker notes that this pop-up lounge will run in Terminal 4 ahead of the Kentucky Derby from now until May 7th.

And, to celebrate the upcoming Run of the Roses, visitors will be able to enter to win a trip to the 150th Kentucky Derby, thanks to Churchill Downs.

Woodford Reserve JFK
New to New York’s JFK Airport, a sensorial experience from Woodford Reserve is bringing the flavors of its American whiskey to traveling consumers. (image via Brown-Forman)

“This sensory lounge will be a spectacle of the senses that take visitors through a Woodford Reserve journey,” said Elizabeth McCall, master distiller at Woodford Reserve. “By engaging the five senses, we will introduce consumers to Woodford Reserve and bring the travel shopping experience to new heights.”

Woodford Reserve partnered with New York City’s most popular bars – Eleven Madison Park, Employees Only, and Pebble Bar – for the cocktail menu available at the pop-up. Chocolate authority Jacques Torres crafted a special bonbon to pair with Woodford Reserve Double Oaked Bourbon.

“We are excited about the opening of the Woodford Reserve Sensory Lounge at John F. Kennedy International Airport,” said Stéphane Morizet, marketing director for Brown-Forman Global Travel Retail. “Each lounge is an individual concept, meeting the high standard and desire for exclusivity of global travelers.”

The custom menu features Woodford Reserve cocktails inspired by the flavors in the Kentucky straight bourbon.

Visitors to the pop-up will taste through Woodford Reserve’s portfolio. With tastings changing daily, they will occasionally include high-end limited releases such as the Master’s Collection.

A range of Woodford Reserve offerings will be available to purchase, including the distillery’s 149th Derby bottle featuring Secretariat.

The “Derby of a Lifetime” trip is presented by Churchill Downs. Woodford Reserve is the Presenting Sponsor of The Kentucky Derby.

For more information, check out www.woodfordreserve.com.

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