Tales of the Cocktail To Return Virtually For 2021

By Allyson Nichols / February 23, 2021

The Tales of the Cocktail Foundation has announced Tales of the Cocktail will return virtually for its 19th year this fall.

The New Orleans-based festival is set to ensure a global audience has complimentary access to participate in its programming, prioritizing the health and safety of its attendees, but the company is still leaving the door open for local activations in global markets wherever it proves both safe and valuable for attendees.

Tales of the Cocktail 2021

Tales of the Cocktail 2021 (image via Tales of the Cocktail)

Last year’s festival stood as the first to go virtual, due to the COVID-19 pandemic ,and connected thousands of attendees across 100 countries to experience over 125 events, broadening the depth and reach of its programming and audience. The financial impact of the virus on the spirits industry heavily influenced the company’s decision to go virtual this year, as well.

With a 2021 theme of “Community” to represent the industry’s coming together during unprecedented times, the theme also serves as what’s seen as a rallying cry for communing thought leadership to drive future advancement.

“As New Orleanians, we know resilience when we see it. There’s no doubt that the spirits industry had the tenacity and the grit to make it through 2020,” President of Tales of the Cocktail Foundation Caroline Rosen said in a prepared statement. “Now, as we look ahead to 2021, it’s time to focus on the goal of true advancement of not only our craft but our industry’s culture and how we rise together.”

The event will be available free of charge to cocktail professionals and enthusiasts across the globe. It is set to offer educational, cultural and lifestyle programming, as well as a library of on-demand, pre-recorded videos in addition to live, interactive programming, networking opportunities and partner booths. Seminars, both pre-recorded and live, will follow the foundation’s existing educational tracks.

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For the first time, the conference’s “Meet the Distillers” event will take place on a virtual stage. The festival’s annual Beyond the Bar program, dedicated to championing a sustainable lifestyle for the bartending and spirits community, will resume with a focus on virtual mental health and wellness initiatives. The Spirited Awards will host its 15th annual ceremony to recognize industry excellence from individuals, media and establishments during Tales of the Cocktail 2021, as well.

Tales of the Cocktail 2021 will take place from September 20 – 23, 2021. Those interested in applying to host a seminar can do so here.