New Study Reveals Most, Least Value Celebrity-Owned Whisk(e)y

, , , | February 11, 2022

New research recently conducted by analyzed the average cost of liquors owned by celebrities and compared that with their star ratings on, in order to find out the best bang for the buck.

The analysis showed that Conor McGregor’s Proper Twelve Irish Whiskey would be the best value celebrity whiskey while Drake’s Virginia Black American Whiskey would be the lowest value.

The analysis gave each price point and star rating its own indexable score out of 100 in order to rank them from best to least. McGregor’s Proper Twelve scored 67 out of 100 thanks to the average cost of $26 a bottle with a 3.3 out of 5 stars rating.

Value Celebrity-Owned Whisk(e)y

Conor McGregor and Proper No. Twelve (image via Proximo Spirits)

The second best value on the list goes to American country music singer Jason Aldean’s Wolf Moon Straight Bourbon Whisky, scoring 66.5 out of a possible 100 thanks to a 3.2 rating and an average cost of $26 a bottle.

Closely following on the list is a creation by American actors of The Vampire Diaries fame, Ian Somerhalder and Paul Wesley’s Brother’s Bond Straight Bourbon Whiskey. It scored 65 out of 100 making it the third-best value whiskey owned by celebrities.

Top 5 Best Value Celebrity Whiskey:

Celebrity Name Alcohol Type Alcohol Name Price ($) Distiller Score Total Score
1 Conor McGregor Whiskey Proper Twelve Irish Whiskey 26 3.3 67
2 Jason Aldean Whiskey Wolf Moon’ Straight Bourbon Whisky 26 3.2 66.5
3 Ian Somerhalder and Paul Wesley Whiskey Brother’s Bond Straight Bourbon Whiskey 39 3.7 65
4 The Pogues Whiskey The Pogues Irish Whiskey 31 3.3 62.5
5 Matthew McConaughey Whiskey Long Branch Straight Bourbon Whiskey 41 3.7 61.5

In the low value side of the analysis, Drake’s Virginia Black American Whiskey costs $39 a bottle and has a below-average rating of 2.8 out of 5, giving the artist’s whiskey an overall score of 50. Scoring slightly better is Brett Ratner’s The Hilhaven Lodge Whiskey with an overall score of 52.5, followed by David Beckham’s Haig Club ‘Clubman’ Single Grain Scotch Whisky scoring 53 out of 100.

Top 5 Least Value Celebrity-Owned Whiskey:

Celebrity Name Alcohol Type Alcohol Name Price ($) Distiller Score Total Score
1 Drake Whiskey Virginia Black American Whiskey 39 2.8 50
2 Brett Ratner Whiskey The Hilhaven Lodge Whiskey 54 3.3 52.5
3 David Beckham Whiskey Haig Club ‘Clubman’ Single Grain Scotch Whisky 29 2.8 53
4 Darius Rucker Whiskey Backstage Southern Whiskey 26 2.8 54
5 Jamie Foxx Whiskey BSB Brown Sugar Bourbon Whiskey 23 2.8 55

To read the full research, check out


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Gary Carter

Gary Carter has been at the helm of metro newspapers, magazines, and television news programs as well as a radio host and marketing manager. He is a writer/editor/photographer/designer by trade, with more than 30 years experience in the publishing and marketing field. Gary enjoys working to build something great, whether...