New Study Reveals Most, Least Value Celebrity-Owned Whisk(e)y

by Gary Carter
February 11, 2022

New research recently conducted by money.co.uk analyzed the average cost of liquors owned by celebrities and compared that with their star ratings on Distiller.com, in order to find out the best bang for the buck.

The analysis showed that Conor McGregor’s Proper Twelve Irish Whiskey would be the best value celebrity whiskey while Drake’s Virginia Black American Whiskey would be the lowest value.

The money.co.uk analysis gave each price point and star rating its own indexable score out of 100 in order to rank them from best to least. McGregor’s Proper Twelve scored 67 out of 100 thanks to the average cost of $26 a bottle with a 3.3 out of 5 stars rating.

Value Celebrity-Owned Whisk(e)y — Conor McGregor and Proper No. Twelve (image via Proximo Spirits)

The second best value on the list goes to American country music singer Jason Aldean’s Wolf Moon Straight Bourbon Whisky, scoring 66.5 out of a possible 100 thanks to a 3.2 rating and an average cost of $26 a bottle.

Closely following on the list is a creation by American actors of The Vampire Diaries fame, Ian Somerhalder and Paul Wesley’s Brother’s Bond Straight Bourbon Whiskey. It scored 65 out of 100 making it the third-best value whiskey owned by celebrities.

Top 5 Best Value Celebrity Whiskey:

	Celebrity Name	Alcohol Type	Alcohol Name	Price ($)	Distiller Score	Total Score
1	Conor McGregor	Whiskey	Proper Twelve Irish Whiskey	26	3.3	67
2	Jason Aldean	Whiskey	Wolf Moon’ Straight Bourbon Whisky	26	3.2	66.5
3	Ian Somerhalder and Paul Wesley	Whiskey	Brother’s Bond Straight Bourbon Whiskey	39	3.7	65
4	The Pogues	Whiskey	The Pogues Irish Whiskey	31	3.3	62.5
5	Matthew McConaughey	Whiskey	Long Branch Straight Bourbon Whiskey	41	3.7	61.5

In the low value side of the analysis, Drake’s Virginia Black American Whiskey costs $39 a bottle and has a below-average Distiller.com rating of 2.8 out of 5, giving the artist’s whiskey an overall score of 50. Scoring slightly better is Brett Ratner’s The Hilhaven Lodge Whiskey with an overall score of 52.5, followed by David Beckham’s Haig Club ‘Clubman’ Single Grain Scotch Whisky scoring 53 out of 100.

Top 5 Least Value Celebrity-Owned Whiskey:

	Celebrity Name	Alcohol Type	Alcohol Name	Price ($)	Distiller Score	Total Score
1	Drake	Whiskey	Virginia Black American Whiskey	39	2.8	50
2	Brett Ratner	Whiskey	The Hilhaven Lodge Whiskey	54	3.3	52.5
3	David Beckham	Whiskey	Haig Club ‘Clubman’ Single Grain Scotch Whisky	29	2.8	53
4	Darius Rucker	Whiskey	Backstage Southern Whiskey	26	2.8	54
5	Jamie Foxx	Whiskey	BSB Brown Sugar Bourbon Whiskey	23	2.8	55