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Jim Beam, Maker’s Mark Showcase Holiday Themed Garb

Looking for some holiday themed garb with whiskey connections? Beam-Suntory sister brands Jim Beam and Maker’s Mark are out with different offerings to fit this need.

With Jim Beam it’s about feeling the “Kentucky Hug” via a limited-edition holiday pajama set equipped with a built-in “hug simulator” so you can, according to those behind it, “send a cozy hug to anyone you’re missing this season.” These unisex PJs feature a red flannel holiday-inspired design and are sold in a range of sizes from small to 2XL.

The “hug simulation” is created by applying weighted pressure on specific points around your neck, shoulders and back to replicate the feeling of an in-person hug. They are being sold through www.JimBeamKentuckyHug.com, where one can purchase the Jim Beam Kentucky Hug Pajamas for $24.99 while supplies last.

Jim Beam Kentucky Hug
The the Jim Beam Kentucky Hug Pajamas are a limited-edition holiday pajama set equipped with a built-in “hug simulator” so you can send a cozy hug to anyone you’re missing this season. (image via Beam-Suntory)

Maker’s Mark, meanwhile, has teamed with The Endery, an innovative knitwear brand that tackles global waste and creates lifelong knits from deadstock yarn, for the launch of some limited-edition holiday sweaters. Said to be designed “as a playful homage to nostalgic holiday traditions reimagined for modern times,” they’ve been made “available in a variety of distinctive designs that are based on vintage pattern books and this year’s festive line-up of limited-edition Maker’s Mark holiday bottles.”

Of particular note for these sweaters is that each one is “handcrafted in Peru utilizing deadstock materials, specifically alpaca wool yarn that has been discarded or recycled and would have otherwise gone to waste.”

Maker's Mark Endery Sweater
The Endery, an innovative knitwear brand that tackles global waste and creates lifelong knits from deadstock yarn, today announced the launch of its limited-edition holiday sweaters in collaboration with Maker’s Mark. (image via The Endery)

“Just like your passed-down family recipes and favorite cocktails, the holiday sweater has become a staple of annual holiday gatherings and the festive times we share with family and friends,” said Josh Clark, Senior Brand Manager at Maker’s Mark, in a prepared statement. “We were excited to partner with The Endery, not only to transform our limited-edition bottle designs into full-size fashion that serves up holiday cheer but to do so in a high quality, sustainable way.”

Priced at $250 per sweater and available online, all sales from the bespoke knitwear will go directly back to The Endery’s workers in Peru to improve their facilities and safeguard the indigenous knitters’ traditional craft, amplifying the positive impact for their communities.

Nino Kilgore-Marchetti

Nino Kilgore-Marchetti is the former founder of The Whiskey Wash, an award-winning whiskey lifestyle website dedicated to informing and entertaining consumers about whisk(e)y globally. As a whisk(e)y journalist, expert, and judge, he has written extensively about the subject, been interviewed in various media outlets, and provided tasting input on many whiskeys at competitions.

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