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Jack Daniel’s, Indian Motorcycle Partner For Old No. 7 Inspired Motorcycle

Indian Motorcycle and Jack Daniel’s recently teamed up once again for the creation of the 2023 Jack Daniel’s Limited Edition Indian Chief Bobber Dark Horse.

This is the seventh limited-edition motorcycle from the two long-time American brands. The new bike was developed in partnership with Klock Werks Kustom Cycles, and this latest model draws inspiration from Jack Daniel’s iconic Old No. 7 Tennessee Whiskey.

In a joint statement from Indian and Jack Daniel’s, it was noted that this hand painted Indian Motorcycle will see only 177 units total for global distribution.

2023 Jack Daniel's Limited Edition Indian Chief Bobber Dark Horse
Indian Motorcycle and Jack Daniel’s recently teamed up once again for the creation of the 2023 Jack Daniel’s Limited Edition Indian Chief Bobber Dark Horse. (image via Jack Daniel’s)

It’s built upon the Indian Chief Bobber Dark Horse’s mechanical style, where its steel-tube frame and Thunderstroke 116 motor are on full display.

The Jack Daniel’s Limited Edition Indian Chief Bobber Dark Horse comes with several exclusive details and Jack Daniel’s branding throughout. And, interestingly, it has real Jack Daniel’s Old No. 7 whiskey mixed directly within the bike’s Super Graphite Metallic paint.

“The Jack Daniel’s Limited Edition Indian Chief Bobber Dark Horse is yet another powerful and dynamic representation of the quality, craftsmanship and attention to detail that is core to both of our brands,” said Aaron Jax, vice president for Indian Motorcycle, in the prepared release.

The Jack Daniel’s branding continues across the bike including the front and rear fenders, stamped on its solo seat, and on a Montana Silversmiths Badge with each bike’s unique serial number.

Jack Daniel’s signature can be found on the rear fender and etched into the exhaust. The tank has a single Indian Motorcycle Script “I” along both sides. The Thunderstroke 116 engine features non-machined highlighted cylinders and heads, as well as Cloud Silver painted rockers and pushrod tubes, giving it a raw metal look.

The motorcycle also features white center rims, a solo-saddle seat, a tinted Klock Werks flared deflector, a Pathfinder 5 ¼ adaptive LED headlight, which monitors the bike’s lean angle to maximize nighttime illumination, three ride modes, and a four-inch touchscreen powered by RIDE COMMAND with Bluetooth, weather and traffic overlays, turn-by-turn navigation, and more.

“At Jack Daniel’s, we live by the motto ‘Every day we make it, we’ll make it the best we can.’ Indian Motorcycle shares that philosophy, which is why this partnership has been such a success,” said Greg Luehrs, director of sponsorships and partnerships for Jack Daniel’s. “To think that a handshake agreement has given way to seven years of incredible limited-edition motorcycles is truly amazing, and it’s only appropriate to honor Jack’s tried and true Old No. 7 with this seventh collaborative offering.”

The Jack Daniel’s Limited Edition Indian Chief Bobber Dark Horse is priced starting at $24,499, and is available through Indian Motorcycle dealerships. The order window opens March 14th at noon EST, and will close once all the bikes are sold.

For more information, check out www.indianmotorcycle.com.

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