Famed London department store, Harrods, is set to host an interactive James Bond-themed experience, marking the release of a new “007” whisky from The Macallan.
A joint statement from the store and the whisky maker notes that The Macallan James Bond 60th Anniversary Release is a single malt presented in a collection of six bottles to mark the six decades of the Bond film franchise.
Starting Feb. 19th, for a month, visitors to Harrods in London will be able to travel through an interactive journey filled with memorabilia and moments from the 007 films.
The experience, which is accessed directly from the Door 9 Entrance on Hans Road, follows a lit path to navigate through the exhibits, most of which are housed in, and visible from, the Exhibition Windows on Brompton Road.
Visitors will find a timeline composed of original illustrative designs, concept art, and storyboards showcasing the creative development process of the Bond films. This will also feature on the new packaging of the whisky collection.
The timeline also features the original Little Nellie, the compact autogyro flown by Sean Connery in You Only Live Twice (1967). Guests can have their photo taken in a virtual cockpit to put themselves at the controls of the Wallis WA-116 Agile autogyro.
Another space in the exhibit is “Moneypenny’s office,” with filing cabinets showcasing a retrospective of memorabilia from the six decades of James Bond films.
Inside various cabinets, visitors can find Bond’s passport from GoldenEye (1995), his government Whitehall ID as seen in Skyfall (2012) and a gold bar from Goldfinger (1964), signed by Sean Connery, the inhaler belonging to Le Chiffre in Casino Royale (2006), the metal teeth of towering henchman Jaws from The Spy Who Loved Me (1977), and the steel-rimmed bowler hat worn by Oddjob in Goldfinger (1964).
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In regards to the whisky, The Macallan James Bond 60th Anniversary Release is a limited-edition Scotch created by The Macallan’s master whisky maker, Kirsteen Campbell.
“The Macallan has become one of James Bond’s favorite whiskies, a reflection of his appreciation of the finer things in life,” said Neil Skinner, director of marketing at Edrington UK, The Macallan’s brand owner.
He said that both are “modern innovators willing to push boundaries and linked by their Scottish heritage.”
Alex Unitt, partnerships director at Harrods, said this special project marks the coming together of four iconic British brands.
“The Macallan, James Bond, Globe-Trotter and Harrods are all synonymous with luxury and discerning taste, something which resonates hugely with our Harrods customers in the UK and beyond,” he added.
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