Fee Brothers just announced a unique new addition to their bitters portfolio, Turkish Tobacco Bitters.
This is the first new product announcement for 2023 from the brand, which has been in operation since 1864.
A statement from Fee Brothers notes that Turkish Tobacco Bitters bring a depth of flavor to classic cocktails with a richness like that of sun-cured tobacco and hints of coffee, clove, and nutmeg.
In the cocktail world, bitters are used to add balance and complexity to the flavor of a beverage.
“Turkish Tobacco layers a unique earthy and savory flavor into a cocktail,” said Jon Spacher, CEO of Fee Brothers. “I’m an Old Fashioned fan myself, and using Turkish Tobacco bitters heightens the drink in a way that exceeds my expectations.”
In addition to bourbon cocktails, Spacher said, the hints of spice in Turkish Tobacco create depth in drinks with Mezcal, rum, or cognac.
“The feedback we got from bartenders and mixologists around the world was that they want more of our bitters and they love our wide range of flavors,” said Fee Brothers’ product development manager, Justin F. Marcus. “While there is no actual tobacco in the Turkish Tobacco Bitters, we’ve incorporated natural flavors and ingredients to capture the warmth, acridity, and herbaceousness of the plant.”
Alongside the introduction of Turkish Tobacco, Fee Brothers also introduced gluten-free, vegan, and kosher certifications for nearly all of its products across bitters, cordial syrups, cocktail mixes, botanical waters, and brines.
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“If it’s important to our dedicated bartenders and home mixologists, we listen,” Spacher said. “In fact, listening to our customers is probably the reason Fee Brothers has stuck around for five generations.”
Fee Brothers Turkish Tobacco Bitters are now shipping to retailers and distributors in a 5 oz format.
For more information, check out www.feebrothers.com.
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