The fairways are green and spring has sprung. With golf in the air, the Ryder Cup Europe and the PGA of America recently announced a multi-year partnership that makes Elijah Craig the “Official Bourbon” and a worldwide supplier of the Ryder Cup.
In a statement from the golf giants, it’s noted that the Elijah Craig partnership will be showcased at the 2023 Ryder Cup, which takes place at Marco Simone Golf and Country Club in Rome the beginning of October, as well as at the 2025 Ryder Cup at Bethpage Black in Farmingdale, New York.
Elijah Craig’s bourbon and rye whiskey, as well as a custom Ryder Cup signature cocktail, will be available course-wide at each event. Spectators will notice Elijah Craig through a digital media presence across the PGA of America’s and Ryder Cup’s social and digital channels including custom content, run-of-site media and authentic integration across social platforms.
Ryder Cup and bourbon enthusiasts will be able to buy special bottlings of Elijah Craig to commemorate the 2023 Ryder Cup.
The Ryder Cup was first established in 1927, and the biennial competition sees 12 of the top professional golfers from the U.S. and Europe in match play competition.
For Elijah Craig, the whiskey maker is also making its mark on the golf world, where it was also recently named the Official Bourbon and Whiskey Supplier of the PGA of America, PGA Championship, KPMG Women’s PGA Championship, and an official partner of the PGA National Club Championship.
Max Stefka, with Elijah Craig Bourbon, said, “Few events across the world inspire such passion and pride, and we look forward to celebrating every moment over a glass of Elijah Craig.”
Guy Kinnings, Ryder Cup’s director, said that the Ryder Cup is known for its atmosphere and that’s helped by “world class hospitality for our spectators. As one of the world’s top tourist attractions and a first-time host, Rome promises to be a special occasion this September. Elijah Craig Bourbon will be a fantastic addition to our partner community and we look forward to working together to bring their product range to our spectators.”
Gary Carter has been at the helm of metro newspapers, magazines, and television news programs as well as a radio host and marketing manager. He is a writer/editor/photographer/designer by trade, with more than 30 years experience in the publishing and marketing field. Gary enjoys working to build something great, whether...