Bulleit Frontier Whiskey Introduces Ready-To-Serve Cocktails

, , | March 16, 2022

Bulleit Frontier Whiskey recently introduced its new premium line of whiskey-based, ready-to-serve cocktails … Bulleit Crafted Cocktails.

The new crafted cocktails, the Bulleit Manhattan and Bulleit Old Fashioned, are ready to pour straight from the bottle.

With the help of what’s described as celebrated and creative bartenders, Bulleit Crafted Cocktails went through many rounds of refinement before striking the balance the team at Bulleit was happy with.

Bulleit Crafted Cocktails

The new crafted cocktails, the Bulleit Manhattan and Bulleit Old Fashioned, are ready to pour straight from the bottle. (image via Diageo)

The distiller notes that the final product is an expression of collaboration that delivers a bar-quality cocktail experience.

“It can take time to master a Manhattan or Old Fashioned,” said Adam Geissler, Bulleit brand ambassador, in a prepared statement. “Luckily, bartenders are masters of their craft and have been skillfully making these cocktails with our whiskeys for years, so it was only right we had them help us create these products to help put bartender quality cocktails in the hands of people to enjoy without the time or fuss of cocktail preparation.”

“As a brand rooted in bartender culture, we collaborated with a number of leading bartenders to perfect and refine two timeless whiskey cocktails, the Old Fashioned and Manhattan,” added Sophie Kelly, senior vice president of whiskies for Diageo. “With Bulleit Crafted Cocktails, consumers can pour and serve bar quality, crafted cocktails wherever they are. While nothing can replace the full experience of enjoying a drink made by your local bartender, Bulleit Crafted Cocktails are as close as you can get.”

Read More Whiskey News
Russell's Reserve 13-Year-Old Bourbon Gets A Second Release

The distiller’s notes show that the Bulleit Old Fashioned Cocktail is a sweet blend of Kentucky Straight Bourbon Whiskey, with the classic flavors of aromatic orange bitters and simple syrup, enhancing the hints of spice from the high-rye bourbon.

The Bulleit Rye Manhattan was inspired by the belief that a spicier rye makes for a better Manhattan. The Straight Rye Whiskey packs a punch with subtle deep flavor, that’s balanced out by sweet vermouth and bitters which add a brilliant layer of complexity.

Taking inspiration from the brand’s iconic orange and green packaging, Bulleit Crafted Cocktails come in vibrant, design-forward bottles.

Bulleit Crafted Cocktails are a permanent addition to the Bulleit portfolio and are available now nationwide. The Bulleit Manhattan and Bulleit Old Fashioned ready-to-serve cocktails are available in 375mL and 750mL bottles, clock in at 37.5% ABV, and have a suggested retail price of $29.99 (750mL).

For more information about Bulleit Crafted Cocktails, check out https://www.bulleit.com/bulleitCraftedCocktails.


Gary Carter

Gary Carter has been at the helm of metro newspapers, magazines, and television news programs as well as a radio host and marketing manager. He is a writer/editor/photographer/designer by trade, with more than 30 years experience in the publishing and marketing field. Gary enjoys working to build something great, whether...