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Brown-Forman Debuts Ready-To-Pour cocktails With New ‘Up or Over’ Line

Brown-Forman has introduced a new line of premium ready-to-pour cocktails in select markets, Up and Over Fine & Classic Cocktails.

The collection of 375ml branded cocktails are made with natural flavors and some of the most well-known Brown-Forman spirits, ready to pour this spring.

The lineup features Up or Over’s Classic Dry Martini made with Fords Gin, Whiskey Sour made with Gentleman Jack Tennessee Whiskey, Premium Margarita made with Herradura Tequila, and Ginger Citrus Old Fashioned made with Old Forester Straight Bourbon Whisky.

Brown Forman RTD Cocktails
Brown-Forman has introduced a new line of premium ready-to-pour cocktails in select markets, Up and Over Fine & Classic Cocktails. (image via Brown-Forman)

Each cocktail comes in a bespoke 375ml glass bottle with rounded shoulders, the front label featuring the Brown-Forman expert, and an overall tasting note statement. The back label features recommendations on how to serve and garnish the cocktail. A cork closes the bottle and is sealed and stamped with the Up or Over logo.

The ready-to-pour cocktails have a suggested retail price of $14.99.

Kelley Kerger, Up or Over brand leader, said in a prepared statement the new product line was created for classic cocktail drinkers looking for high quality offerings that are convenient.

The four expressions will first be available in Georgia, Idaho, Indiana, Michigan, Oregon, and Washington.

Up and Over distiller’s notes:

Up or Over Classic Dry Martini, made with Fords Gin

Created with Simon Ford, Founder of Fords Gin. A classic dry martini recipe that blends floral notes, citrus zest and the juniper flavors of Fords Gin with the herbal aromatics of vermouth.

  •         Aroma: Light floral and herbal notes with a touch of lemon zest.
  •         Taste: Delicate herbal flavors that give way to light notes of pine and cedar with a hint of bright citrus.
  •         Color: Clear and colorless.
  •         ABV: 28%.

Up or Over Whiskey Sour, made with Gentleman Jack Tennessee Whiskey

Created with Eric “ET” Tecosky, Jack Daniel’s US Brand Ambassador. With a touch of lemon sour and a hint of mild sweet, this cocktail is mixed with Gentleman Jack double mellowed Tennessee Whiskey.

  •         Aroma: Bright with warm whiskey and fresh lemon.
  •         Taste: Balanced flavors of caramel and vanilla from whiskey and tart citrus.
  •         Color:  Medium bronze.
  •         ABV: 15%.

Up or Over Premium Margarita, made with Herradura Tequila

Created with Ruben Aceves Vidrio, Herradura Global Brand Ambassador. A balance of agave notes, orange zest, and lime citrus notes complemented by Tequila Herradura.

  •         Aroma: Fresh lime, juicy orange, and sweet agave.
  •         Taste: Balanced flavors of classic tequila, juicy lime, and fresh orange zest.
  •         Color: Light gold.
  •          ABV: 15%.

Up or Over Ginger Citrus Old Fashioned, made with Old Forester Straight Bourbon Whisky

Created with Jackie Zykan, Old Forester Master Taster. A modern twist on the classic Old Fashioned cocktail highlighting the bright citrus notes and rich spice profile of Old Forester whisky.

  •          Aroma: Bold and subtly sweet with a hint of fresh ginger and citrus.
  •         Taste: The brown spice flavors of bourbon are complemented with bright citrus and fresh ginger.
  •         Color: Light amber.
  •         ABV: 28.5%.

For more information, check out www.UporOverCocktails.com.

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