Baileys Irish Cream Partners With Bagel Producer This St. Patrick’s Day

St. Patrick’s Day brunch apparently has a few essentials … Baileys, coffee and bagels.

So, what if you combine all three of these brunch items? Baileys Original Irish Cream is partnering with New York-based bagel institution, Ess-a-Bagel, to take St. Patrick’s brunch to what it feels is the next level.

The Baileys x Ess-a-Bagel St. Patrick’s Day Brunch Box features cream cheese infused with the flavor of Baileys Original Irish Cream Liqueur (alcohol-less) and it’s available to order now for nationwide shipping starting Monday, March 14-17.

And folks in New York City will be able to stop by an exclusive pop-up to pair their bagels with Baileys and coffee.

The Baileys x Ess-a-Bagel Brunch Box includes a half pound of the first-ever non-alcoholic cream cheese infused with the flavor of Baileys featuring cocoa and vanilla flavors, 12 of Ess-a-Bagel’s Shamrock Green bagels, 6 Mini Green & White cookies, a pound of silky Nova, a half-pound of spread of the customer’s choice, a cream cheese spreader, and a bag of Lavazza ¡Tierra! Organic Planet coffee. It will be available online at Goldbelly.com while supplies last.

The Bailey’s-infused cream cheese will also be available for purchase at Ess-a-Bagel stores at 831 3rd Avenue and 108 West 32nd Street in New York City while supplies last.

You can also kick off St. Patrick’s Day celebrations in person at brunch with Baileys and Ess-a-Bagel. Those over 21 can stop by the Baileys Bagel Bar featuring Ess-a-Bagel pop-up in New York City where complimentary Baileys-infused cream cheese and green bagels will be available to sample alongside traditional Baileys and coffee cocktails made with Lavazza Coffee.

The pop-up experience is located at 251 Elizabeth Street in NYC and operates from 9 a.m. to 3 p.m. on March 17-18 and 10 a.m. to 3 p.m. on March 19-20.

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“We pride ourselves on our passion and dedication to crafting the perfect bagels and partnering with Baileys allowed us to push the boundaries to put a new twist on a classic,” said Melanie Frost, Ess-a-Bagel chief operating officer, in a prepared statement. “We’re excited to be able to offer our customers a fun and innovative way to celebrate St. Patrick’s Day with our bagels and a new Baileys-infused cream cheese to pair that is quite delicious.”

“Baileys’ Irish heritage has organically engrained us into many St. Patrick’s Day celebrations, so it only made sense to create a new way to enjoy everyone’s favorite Irish cream liqueur for the holiday,” said Stacey Cunningham, director of Baileys & Liqueurs, Diageo North America. “We are huge fans of Ess-a-Bagel’s classic yet innovative offerings and felt that they were the perfect partner to help us celebrate St. Patrick’s Day by combining Baileys, bagels and brunch all in one.”

And here’s a recipe for the classic Baileys Irish Coffee to pair with your brunch spread.

BAILEYS IRISH COFFEE

Ingredients

• 2 oz Baileys Original Irish Cream
• 6 oz Lavazza ¡Tierra! Organic Planet Coffee
• 1 oz Irish Whiskey
• 1 Dollop Whipped Cream

Preparation

1. Combine Baileys, Lavazza ¡Tierra! Organic Planet coffee, and Irish Whiskey in a tall “Irish Coffee” glass.
2. Top with whipped cream.