Pernod Ricard Acquires A Major Texas Craft Whiskey Distillery

Pernod Ricard has expanded its American craft whiskey portfolio with the acquisition of Texas-based Firestone & Robertson Distilling Co., the latter of which is known for its TX brand whiskey line up.
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Spirits giant Pernod Ricard is normally known to consumers for ownership of major whisk(e)y brands such as Chivas Regal, The Glenlivet and Jameson. The company also owns a number of American craft distilleries, however, including Smooth Ambler Spirits (owned since 2016) and Rabbit Hole (owned since mid-June of this yeara blended whiskey and also a straight bourbon. Included in the acquisition is Whiskey Ranch, a state-of-the-art distillery minutes from downtown Fort Worth, Texas, where consumers can enjoy the full TX brand experience, including tours and tastings.

“This is an exciting day for all of us at Firestone & Robertson,” said Leonard Firestone and Troy Robertson, Founders of Firestone & Robertson Distilling Co., in a prepared statement. “Building our company and producing award-winning whiskies has been a truly remarkable experience. We are so proud of our team, and grateful to the many people that supported our efforts over the years. It is an extraordinary opportunity to partner with Pernod Ricard, and we are confident this relationship will accelerate the growth of our brands while preserving our roots and shared core values.”

TX Texas Straight Bourbon

Nino Kilgore-Marchetti

Nino Kilgore-Marchetti is the founder of The Whiskey Wash, an award-winning whiskey lifestyle website dedicated to informing and entertaining consumers about whisk(e)y globally. As a whisk(e)y journalist, expert, and judge, he has written extensively about the subject, been interviewed in various media outlets, and provided tasting input on many whiskeys at competitions.

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