As part of this transition the distillery, working with a local agency, has rebranded its products away from the image of Major General Ambrose Burnside that was previously on the bottles. Now all the members of the Burnside family of bourbons and whiskeys, new or otherwise, are being put into more sleek looking containers and branded to reflect the actual Burnside Street, a street artery that divides Portland’s various city quadrants and acts as “a thriving hub of activity that’s alive with creative expression, art galleries, Powell’s Books, iconic record stores and music venues that makes it the epicenter for one of Portland’s most celebrated music scenes.”
“It’s not as easy as just putting bourbon into a barrel,” added Heim. “The oaking process is like dancing with Mother Nature, since individual barrels of this wood can be very different. Oregon Oak has much more flavor variation than other oaks. The level of toast or char can also alter the flavor dramatically. It’s a bit nerve wracking at times, but I love the art to it, and the fact that each batch I do has its own character and is totally Oregon.”
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Though Eastside is noted for its use of Garryana in finishing whiskey, it is hardly the only whiskey maker using it. Westland out of Seattle, Washington, for example, has a Garryana whiskey that’s at least partially aged from the start in this Pacific Northwest native oak.










