Today is the day Apple fans the world over have been waiting for – the day Apple will introduce yet another new iPhone and related technology whiz-bangs. In the whiskey world, meanwhile, news dropped today of a new Apple watch for lovers of the brown spirit – the Jim Beam Apple Watch, which is about as low-tech as you get, but still with a very innovative function, and touch of humor as well.
The Jim Beam Apple Watch looks to be a real item, and not just something the folks at Beam-Suntory cooked up to steal some of Apple’s thunder. Dubbed the “first generation” watch, it is a so-called “drinkable wearable” packing a 1.5 oz. shot glass right on your wrist that you can manually expand outward when you flip open the front plate.
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“Critics may ask, ‘What good is a watch that can’t tell time?’ ” said Fred Noe, Jim Beam’s 7th Generation Master Distiller, in a prepared statement. “We actually think we’ve created a watch that helps you make time. Who doesn’t want to make time for friends, family and a refreshing Jim Beam Apple shot or cocktail?”
The Jim Beam Apple Watch is available now for a limited time for around $18 each and can be ordered through the Beam website. Corny as this as, it is a slick marketing move by the Beam folks and, frankly, the watch is a little cool…
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