
The strange thing about the GMO issue is that none of these distilleries really goes out of their way to advertise the fact they use non-GMO corn in their whiskeys. The only mention I could find, for example, on Wild Turkey’s website was a year-old press release about Jimmy Russell’s 60th anniversary.
“Candidly, I think this has been a missing in our marketing communications over the past couple years,” said Andrew Floor, VP of Marketing of Dark Spirits for Campari America, Wild Turkey’s parent company. “But we are looking to rectify that, as the non-GMO conversation is one that people care about. We have included that message in some of our social postings over the past 12 months and the reactions have been some of the strongest we’ve seen, so consumers obviously clearly care about what goes into the products they’re putting in their bodies.
Signup now to make sure you don't miss out on the latest whiskey news and deals.
By Signing up, you accept and agree to our Terms of Services and you acknowledge our Privacy Statement. The Whiskey Wash is protected by reCAPTCHA, and the Google Privacy Policy and Terms of Service apply.
Signup now to make sure you don't miss out on the latest whiskey news and deals.
By Signing up, you accept and agree to our Terms of Services and you acknowledge our Privacy Statement. The Whiskey Wash is protected by reCAPTCHA, and the Google Privacy Policy and Terms of Service apply.
“We’re definitely going to elevate that message in the coming months, it’s something we’re proud of and something else that sets us apart from other bourbon makers.”
Do you want to know more about brands that don’t use GMOs in their bourbons? Tweet me @LouGirl502!








