Jim Beam, which back in 2014 partnered with actress Mila Kunis to promote its popular bourbon label, is back with a just announced new commercial highlighting Kunis doing her American whiskey thing. One has to assume the previous ads have done quite well in the partnership between the two, and from the looks of this new ad I would expect this trend will continue.
The commercial, which you can watch below, is a 30 second spot set to debut tonight (Mon. 1/11) at 8pm ET on NESN during the Boston Bruins vs. New York Rangers game. It showcases Kunis inside a rackhouse, according to Beam, “while the world’s #1 bourbon ages in oak barrels.”
Plans call for the “Look Inside” ad, as it is named, to run throughout the year in the US “across sports, late night and Hispanic TV networks, and in other countries by next year. And for the first time in Jim Beam’s history, we will air a Spanish language version exclusively for Hispanic media.”
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