Michter’s 10, 20 Year Old Bourbons Come To Market

The highly anticipated 2015 versions of Michter's Bourbon 10 and 20 year olds come to market, having hefty prices courtesy of some retailers.
Like Conversation
reading time
Michter's 20 Year BourbonIs it possible the law of bourbon supply and demand can apply to whiskies beyond anything tied to Pappy or the Buffalo Trace Antique Collection? I suppose it can be, including it looks like, some of the higher end bottlings of Michter’s. The bourbon brand out of Kentucky recently kicked out the 2015 releases of some of its older age statement expressions, and they already seem to be commanding high prices at some retailers.

The one seeming to be the most jacked right now is the Michter’s 20 Year Bourbon. Though priced by the folks there at around $600, a look at online retailers indicates pricing that’s closer on average to over $950 a bottle! That’s pretty crazy, but not all that unexpected when you consider the fact any bourbon with an age statement of 20 years or more is going to be higher up the free market food chain in terms of pricing. It will likely be even higher on the secondary market (i.e. private sellers).

What’s thus perhaps more interesting is seeing where the Michter’s 10 Year Bourbon is falling on the price scale. Though this one has been set at retail for around $120, it is actually hanging at an average price of over $235, giving it a mark up of over $130. Some retailers have even been pushing this bottling close to $500, which is more in the range of low end Pappy pricing!

For the 2015 versions of these Michter’s bourbon bottles, it was said recently, they were actually held back from being released earlier the year. The reasons? Quality, at least according to master distiller Willie Pratt, who was quoted in a statement as saying “these two bourbons were set for release at the beginning of this year, but I held them back for a bit more aging. I wanted them to be just right.”

Nino Kilgore-Marchetti

Nino Kilgore-Marchetti is the founder of The Whiskey Wash, an award-winning whiskey lifestyle website dedicated to informing and entertaining consumers about whisk(e)y globally. As a whisk(e)y journalist, expert, and judge, he has written extensively about the subject, been interviewed in various media outlets, and provided tasting input on many whiskeys at competitions.

All Posts