Diageo’s Rhetoric 24 Year Old Bourbon Continues Aging Series Of Bottlings

As with earlier incarnations, the Rhetoric 24 Year Old, according to those behind it, is designed to showcase year over year what an older bourbon expresses itself as during its continued time in barrel. This experiment previously had an end date in mind – 2019 as a 25 year old – but now that future is not quite as clear as Diageo seems to have dropped the reference. The spirits giant now appears to be speaking of it as a more annual release, being “progressively aged and re-released annually at a year older.” Does that mean we might one day see a 30 year old Rhetoric?

Whatever the case, the current 24 year old exists from what one assumes are slowing dwindling bourbon stocks found in the old Stitzel-Weller warehouses in Louisville, Kentucky. It was distilled between 1990 and 1993 at the Bernheim distillery, “historically located at 17th and Breckenridge” in the same city and at the time owned by United Distillers.