Fred Minnick’s new book, Bourbon Curious: A Simple Tasting Guide for the Savvy Drinker“I was tired of brands owning the marketplace of ideas for bourbon. Initially I didn’t want to write this book because I didn’t know if I could write anything different that wasn’t already out there,” adding publishers told him it needed to be done.
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READ THE STORYMinnick said he wanted to make a resource for bourbon newbies as well as established bourbon geeks. The book covers everything from mash bills and yeast strains to marketing legends and how they shaped the brands.
“I want new consumers to have a meaty resource guide and geeks to have answers to the questions that keep them up at night,” he said.
Many of these legends, Minnick stated, were created to distance the bourbon industry from some of the more unsavory truths of its early days, such as unsuccessful alliances with prostitutes and ties to slavery.
The Bourbon Curious: A Simple Tasting Guide for the Savvy Drinker listing on Amazon appears to have been replenished, and Minnick reports Barnes and Noble is almost certain to have copies on the shelf. No matter your bourbon geekery level, Bourbon Curious is sure to have something to offer.
BUY ON AMAZON: Bourbon Curious: A Simple Tasting Guide for the Savvy Drinker (purchases here support the development of The Whiskey Wash site – thank you!)
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