It is, like we said just recently, that the craft whiskey distillery acquisition dam is now broken wide open.
Now while we are saying here it is the Popcorn Sutton distillery which has been bought by Sazerac, it is not actually the brand itself – rather the spirits giant wanted to enter the Tennessee whiskey market and this apparently was the fastest way to do that. While the fate of the Popcorn Sutton brand is not known, the crack team behind it – master distiller John Lunn and master blender Allisa Henley included – are staying on to helm the venture.
“We see a lot of potential in the distilling capabilities of this operation,” said Mark Brown, president and chief executive officer, Sazerac, in a prepared statement. “We are excited to have the talents of John Lunn and Allisa Henley on board and we look forward to utilizing their expertise to start laying down true Tennessee whiskey.”
As is often the case in these types of buyouts, the amount of the purchase was not disclosed. Sazerac plans to invest capital into the distillery to modify its pot stills to handle the Lincoln County process, and they expect to begin producing their own Tennessee whiskey there by early 2017.
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